You don’t usually want your client seeing red when they arrive at an event, but that’s exactly what we had in mind when we ‘painted the town red’ to launch a partnership between Philips Lighting and LightSmart. We promoted the partnership and showcased a new lighting range to 150 guests in a colourful event that […]
The bright sparks from James Halliday Events took to the streets to promote Philips global partnership with Live Earth in the lead up to the event’s Sydney concert, reaching10,000 consumers in just three hours with a hands-on solution to make a simple switch and reduce energy consumption.
THE CHALLENGE
Get an environmental message out to 10,000 early […]