Relationship marketing through events has moved right on up the marketing food chain. Striving for competitive advantage, marketers seek new ways to reach their audience in relevant, memorable environments. A strategic approach to your event calendar can enhance your future revenues.
Client retention
Acquiring a new customer can cost five times more than retaining those you’ve got.
The […]
Events are a powerful marketing tool which enable you to unleash your brand and make a massive impact on your target audience. However it is sometimes easy to get carried away with funky invitations, over-the-top themes and extravagant gifts while in the meantime letting company branding and the main event purpose fall by the wayside.
Here […]
Your brand is the driving force behind your business. Only your brand strategy can influence your brand equity. Premium positioning, superior preference and enhanced loyalty is gained through a customer experience not just marketing communication.Strong brands attract customers, inspire loyalty and have the elasticity to extend into new areas of opportunity. A strong […]